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Adam & Dave, want you to know that orgasms can kill pain.

24 Jun

Holiday Films’ directors, Adam & Dave, want you to know that orgasms can kill pain.

The latest TV spot for Science World brings us good news – that orgasms have been proven to kill pain. In this 30 second spot from Holiday Films’ directing duo, Adam & Dave, we see a hospital patient who is clearly feeling no pain thanks to a truly dedicated team of caring medical professionals. And with the skyrocketing cost of healthcare these days, this is the kind of natural remedy we can all champion. Thank you science!

This creative gem comes from Dominic Prevost and Justin Li out of Rethink Vancouver. “Adam & Dave had a great vision and we relied on their comedic instincts to help push the performances” says Li. “Anytime there’s a chance to trust a couple of strangers with sailor tattoos and beards, we’re pretty much game.”

Credits:
Title: Pain Killer
Agency: Rethink Vancouver
Creative Director: Chris Staples
Creative Director: Ian Grais
ACD/Art Director: Dom Prevost
Copywriter: Justin Li
Agency Producer: Carrie Jeffels

Production: Holiday Films
Director: Adam & Dave
DOP: Jonny Cliff
Exec Producer: Josefina Nadurata
Exec Producer: Derek Sewell
Line Producer: Andre Fitsialos
Editor: Rob Doucet
Colourist: Claudio Sepulveda
Sound Design: Wave Productions
Audio Director: Brandon Edwards

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More accolades for director, Wayne Craig.

7 Jun

Holiday Films’ director Wayne Craig’s comedy spot LEGS for Walmart will be featured in the 2013 Applied Arts Advertising and Interactive Annual in the TV 30 seconds or less category. Our congrats to the team at JWT and everyone who worked on the campaign.

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Luis Gerard Shoots Al Capone for Sleeman.

6 Jun

Luis Gerard just completed 2 new spots in the ongoing signature campaign – Notoriously Good, for Sleeman Brewery out of DentsuBos.

‘Alcatraz’ depicts iconic mobster, Al Capone, being sent to the legendary island prison. Turns out, Scarface Al, was an important customer back in the day when Sleeman was smuggling beer across the US border before the police closed them down for 50 years. ‘Lights Out’ documents the story of the law shutting down the notorious brewer but never the steadfast determination of the Sleeman family who brought it back better than ever.

Titles: Alcatraz, Lights Out
Agency: DentsuBos
Exec Creative Director: Andy Manson
ACD/Art Director: Andy Mckay
Co-Creative Director (Montreal): Martin Belanger
Agency Producer: Dave Medlock

Production: Holiday Films
Director: Luis Gerard
DOP: Sonnel Velazquez
Exec Producer: Derek Sewell
Exec Producer: Josefina Nadurata
Line Producer: Shannon Barnes

Editorial: Rooster Post
Editor: Marc Langley
Colourist: Bill Ferwerda

Music & Sound: RMW Music

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Producers Unite 3 – We’ve got photos.

4 Jun

Our 3rd annual Producers Unite event took place on May 23rd with over 100 freelance and on-staff agency producers gathered at The Spoke Club in Toronto and via live link-up from Vancouver, for an evening of discussion, networking, tasty treats and of course, a few drinks.

The discussion panel of senior heads of production this year featured: Cynthia Heyd, Vice President, Integrated Production at TAXI; Dale Giffen, Producer at John St.; Doug Lowe, SVP, General Manager of Production Services at Cossette; Franca Piacente, VP, Director of Broadcast at Leo Burnett; and Sarah Michener, VP, Manager, Broadcast Production at MacLaren McCann. The discussion was once again moderated by former Boards editor and freelance journalist Rae Ann Fera. This lively session actually ran a half-hour longer than the scheduled one hour thanks to so many great questions from the floor.

Thank you to everyone who made the night such a success. We look forward to seeing you all again next year for Producers Unite 4.

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Margo Weathers goes BIG for Winners.

3 Jun

Holiday Films director, Margo Weathers, just wrapped directing the latest campaign for Winners through John St. This new campaign delivers a big promise on big finds for big savings and is a big departure from previous years efforts.

Thanks to thousands of designer items arriving daily for up to 60% off, Winners is fast becoming the go-to place for fashion-savvy women looking to score big finds for big savings. The new campaign is a stylish and playful way of bringing this idea to life. Beautifully stylized minimalist store sets were designed to showcase the colourful fashions and accessories. Within this contemporary world we see stylish shoppers discover giant items that literally knock them off their feet.

There was great debate as to how to create the giant props. Today, the tendency is to go CG but Weathers championed the practical solution, “I love that a human can put heart and soul and sweat and tears into making a giant shoe that one can actually take for a ride – a ride that makes a beautiful girl laugh in a genuine and engaging way. I guess you could say that I am an activist for the human. In our almost texture-free world of cyber-perfection – the computer is the default answer to so many creative questions. I believe that decision lacks bravery.”

Weathers also had very specific women in mind for casting. “A buoyant, out going, resilient personality is a must since they’ll be asked to spend a day falling down. I love that a model who was a soccer goalie until 2 years ago can be in her first ever commercial and dodge giant flying bottles of nail polish with Olympic-level reflexes.”

So what would be the perfect emotional expression for the girls being knocked over by a giant lipstick? “The girls imagined that they were at an animal shelter – and that a giant Mastiff puppy sees them & knows they are meant to go home together – the puppy still does not have command of its giant limbs yet as it runs for their new owner. It helped get the right balance of surprise & joy that the agency and client wanted to convey as the experience of the customer never knowing what fantastic designer merchandise they might find at the store at incredible prices…just without the drool everywhere.”

The resulting campaign is a fresh, witty and sophisticated solution, which is sure to be noticed by Winners’ multitude of smart, fashion-savvy women.

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Wayne Craig wins a Rosie Award for The Demo.

28 May

Conrats to Wayne Craig who just won a Alberta Film and Televison Rosie Award in the category Best Television Commercial Over 50K for his magical The Demo for Transalta. Well deserved.

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Scott Corbett goes back to the basics for Schneiders.

7 May

How far would you go for quality ingredients? That’s the premise behind Scott Corbett’s new spot for Schneiders Country Naturals out of John St. We watch as a woman takes a long walk to the store passing by consecutively older neighbourhood icons like an AMC Gremlin, tight basketball shorts, and bobby soxers. She finally arrives at a turn-of-the century Schneiders butcher store for her simple, old-fashioned ingredients. What favourite vintage icon did you see?

Credits:

Title: Grocery Run

Agency: John St.

 

Creative Director Writer: Angus Tucker

Creative Director Art Director: Stephen Jurisic

Writer: Dhaval 
Bhatt

Art Director: David Glen

Agency Producer: Shawna McPeek

Team Leader: Heather Crawley

Account Supervisor: Lindsay McMillan

Account Executive: Amelia MacGregor

 

Production Company: Holiday Films

Director: Scott Corbett

Executive Producer: Josefina Nadurata

Executive Producer: Derek Sewell

Line Producer: Marilyn Kastelic

 

DOP: Tico Poulakakis

Editor: Chris Van Dyke

Editorial Company: School Editing

Media
Transfer: Alter Ego

Colourist: Eric Whipp

Music: Grayson Matthews

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The name is Corbett, Scott Corbett.

6 May

Holiday Films’ Scott Corbett directs a new campaign for Betfair out of AJF Partnership Melbourne. With James Bond like smoothness we see that with power, you can do what you want, whenever you want, wherever you want. What Corbett wanted most was to craft a slick series of spots starring an eclectic cast of characters, and he did just that. “Fantastic how incredibly trusting both the agency and client were. The agency creatives gave me a lot of room and let me do my thing while still being collaborative”. Power to the punters! Scott was represented through Station Films and Curious Films.

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Heli-cam awesomeness.

3 May

Who doesn’t like a good helicopter shot. How about inside a building? Or 10ft above a horse & carriage? Or low over a vineyard without any rotor wash? These new stabilized heli-cams can do all that and more. Here’s two and a half minutes of delicious aerial amazement courtesy of Holiday Films’ director, Henry Less.

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Greg Brunkalla Steps up for Vampire Weekend.

1 May

New York is a city that has been filmed literally millions of times; so how do you find a fresh vision? It’s a testament to Greg Brunkalla’s eye behind a camera when he was asked to shoot ‘Step’, the latest video for Vampire Weekend. “The band wanted to do something that matched their new album cover – black and white NYC footage”. Greg had one day to shoot enough footage for the 4:10 video. And that means you need to be able to move fast and recognize the shots you want instantly. “We got the tram shot while we were sitting in traffic on the Queensboro bridge. I just picked up the camera, held it steady and shot out the window”. The video captures the life and grit of the city while at the same time invoking the spirit of its people and neighbourhoods. All this acts as the perfect backdrop for the playful yet poignant lyrics set over top. As of this post the official video on YouTube has over 1,600,000 views – The gloves are off – the wisdom teeth are out – what you on about?