Luis Gerard Shoots Al Capone for Sleeman.

6 Jun

Luis Gerard just completed 2 new spots in the ongoing signature campaign – Notoriously Good, for Sleeman Brewery out of DentsuBos.

‘Alcatraz’ depicts iconic mobster, Al Capone, being sent to the legendary island prison. Turns out, Scarface Al, was an important customer back in the day when Sleeman was smuggling beer across the US border before the police closed them down for 50 years. ‘Lights Out’ documents the story of the law shutting down the notorious brewer but never the steadfast determination of the Sleeman family who brought it back better than ever.

Titles: Alcatraz, Lights Out
Agency: DentsuBos
Exec Creative Director: Andy Manson
ACD/Art Director: Andy Mckay
Co-Creative Director (Montreal): Martin Belanger
Agency Producer: Dave Medlock

Production: Holiday Films
Director: Luis Gerard
DOP: Sonnel Velazquez
Exec Producer: Derek Sewell
Exec Producer: Josefina Nadurata
Line Producer: Shannon Barnes

Editorial: Rooster Post
Editor: Marc Langley
Colourist: Bill Ferwerda

Music & Sound: RMW Music

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