Going back to where you came from

26 Sep


Who wouldn’t love to go back to their roots and visit long lost relatives? Especially if that means traveling to the beautiful Italian countryside.

This week, Scotiabank released a new travel rewards product – the Scotiabank Gold American Express Card. To launch the new card, Bensimon Byrne teamed up with director Cole Webley to shoot “Back To Roots.” Shot on location in Quebec city, this cinematic and touching spot tells the story of a young couple who travels to Italy to surprise a family member.

Client: Scotiabank

Title: Back To Roots

Creative Agency: Bensimon Byrne

Creative Director: Joseph Bonnici

Associate Creative Director / Art Director: Chris Harrison

Associate Creative Director / Writer: Hayes Steinberg

VP Group Account Director: Sandi Truffen

Account Director: Jessica Mills

Account Supervisor: Katie O’Donovan

Agency Producer: Christine Pacheco

Production Company: Holiday Films, Toronto

Director: Cole Webley

Executive Producers: Josefina Nadurata, Derek Sewell

Line Producer: André Fitsialos

Director of Photography: Travis Cline

Editorial: Rooster Edit

Editor: Marc Langley

Executive Producer: Melissa Kahn

Audio: Pirate Toronto

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