Defeat Denial

11 Jun

Here’s a new cinema spot that we did with newly formed DentsuBos as part of an integrated campaign for CAMH (the Centre For Addiction and Mental Health, Toronto). DentsuBos Creative Director, Gary Watson, also directed the spot.

“Defeat Denial” is driven from a fact that 2 out of 3 people experiencing a mental illness suffer in silence for fear of prejudice and rejection. It features phrases of dismissal and denial and is shot POV to add a very personal dimension to the spot.

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