There’s nothing more Canadian than the love of hockey. In his latest for Mars, via BBDO Toronto, Emmy award winning documentary filmmaker and Holiday Films director Doug Pray brings some welcome warmth to Grand Manan, New Brunswick, with a community ice hockey project.
The island of Grand Manan is a small fishing community one and a half hour’s sail from the mainland, and last year the island got what every small Canadian town dreams of – its own ice hockey rink. This winter Mars partnered with Hockey Canada to lend a helping hand by adding in a heated mezzanine, keeping out the cold for spectators cheering on their players who could now have the chance to become the future Sidney Crosbys of the game.
Over the two-and-a-half weeks of pre-production and shooting in this friendly and scenic town, Doug Pray called upon his documentary film background. He embraced the charm and spirit of the islanders, with an authentic and naturalistic storytelling style that stars an array of local Grand Mananers. Pray’s effort tracks the positive impact of the build and demonstrates how with a little help from Mars, the rink has become a focal point for the community, bringing this proud island a stronger sense of identity through its affinity with Canada’s favourite sport.
“I was attracted to the script because it was real,” comments Pray. “Mars really did make an important donation to the community and the community really did appreciate it. I also enjoy working with real communities on big projects like this because, for them, it’s exciting and their enthusiasm helps inspire our work. In Grand Manan, the same spirit that brought this community together to build a hockey arena, was the same energy we enjoyed when they came together to help us film the Mars commercial.”
View the campaign, which consists of a 30-second TV commercial and a short documentary.
Title: “Take Part”
Brand Director: T.J. Kanaris
Creative Agency: BBDO Toronto
SVP, Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director: Jaimes Zentil
Associate Creative Director: Craig McIntosh
Account Director: Chris Perron
Account Executive: Tina Obersnel
Agency Producer: Clair Galea
Production Company: Holiday Films, Toronto
Director: Doug Pray
Executive Producers: Josefina Nadurata, Derek Sewell
Line Producer: André Fitsialos
Director of Photography: Chris Mably
Production Coordinators: Albert Huh, Andrew Lynch
Editorial: Bijou Editorial Executive Producer: Stephanie Hickman
Editor: Ross Birchall
Assistant Editor: Robin Haman
Music and Sound Design: Vapor Music
Colourist: Eric Whipp, Alter Ego