Know Where Your Food Comes From

18 Oct

As people become more socially conscious about where their food comes from, John West has launched this broadcast campaign that lets you find out exactly where your canned tuna was caught – right down to the name of the ship, the ocean and the date. They also infused the spots with a little comedy.

The spots were directed by Holiday Films’ Luis Gerard via CheethamBell JWT, Manchester, England.

Watch “Lucky Pete” and “Comb Over”.

View Luis Gerard’s commercial film reel here.

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