As people become more socially conscious about where their food comes from, John West has launched this broadcast campaign that lets you find out exactly where your canned tuna was caught – right down to the name of the ship, the ocean and the date. They also infused the spots with a little comedy.
The spots were directed by Holiday Films’ Luis Gerard via CheethamBell JWT, Manchester, England.
Watch “Lucky Pete” and “Comb Over”.
View Luis Gerard’s commercial film reel here.