Foot Locker – It’s a Sneaker Thing

17 Aug

As back-to-school and new shoes go hand-in-hand, the latest campaign for Foot Locker, directed by Aaron Ruell, takes us back to classroom with some students who re-write history based on their love for kicks.

Check out these vintage-inspired yet modern takes on the Wright Brothers and Sir Isaac Newton. A little bit of trivia, the Wright Brothers spot actually stars two real life brothers whose surname is Wright (weird) and was shot on a unique handcrank camera to give it a period look. The camera is one of only two in the world of its kind.

Check out the campaign here. 

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