If you were at Yonge & Dundas Square last September you probably saw a gritty spot for Amnesty International playing on multiple over-sized screens. The brainchild of creative studio Agency59 and directed by Holiday’s own Henry Less the graphic spot depicts a young man being beaten senseless and thrown up against a back-alley wall by three gunmen. About to meet his demise the young man is saved when the gunmen realize they are being watched, by us the viewer. They step back and walk away scowling as the super “if someone’s watching the violence stops” ends the piece.
We are very happy to announce that this spot recently picked up Gold at the Marketing Magazine Awards for Public Service/Single/Television, two awards from Applied Arts for PSA/Charity and Craft – Direction, and received a Finalist Certificate and a UNDPI Finalist Award in the category of Promotion of Peace/Human Rights for Canada at the NYF’s World’s Best Advertising awards.
Big congratulations to Henry Less & Agency59.
To watch the spot click here