Don’t Just Drive, Cruze! With Director/DOP Neil Abramson & MacLaren McCann

25 Oct

It’s traveled over 6 million kilometers and crossed six continents and finally the much anticipated Chevrolet Cruze has made its way to Toronto. Who better than Holiday’s Neil Abramson to take on the challenge of portraying this world tested, fuel-efficient and global engineered vehicle. Together with Toronto Creative shop MacLaren McCann, Neil shot in  Toronto, Spain, and Prague to capture the energy, style, and sophistication of the latest car to come from Chevrolet. Neil never ceases to amaze us as he took on the roles of director and director of photography, along with shooting the stills for the print campaign. The tone of these spots is vibrant, fresh and exciting, enlisting the vocals of songstress Jenelle Monae to add an extra level of flavor into the mix. It’s a big story for a compact car and Ross Birchall at Bijou Editorial helped string Neil’s & the folks at MacLaren McCann’s vision together wonderfully.

Keep your eyes open for more feature specific spots to come but in the meantime, cruze on over to our website to check out the campaign, here.

Credits

Neil Abramson Photography

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