Driving Our World Forward

5 Oct

As part of GM’s largest vehicle launch in its history, director and director of photography Neil Abramson has completed two visually driven spots for the GM Sonic and Orlando.

Via MacLaren McCann, Toronto, both spots were shot earlier this year in Berlin and began airing this past weekend. The youthful and energetic spot for the 2012 Sonic targets the 20-30 market, while the 2012 Orlando spot is more family oriented.

View the two new spots here along with three other commercial films Neil previously completed for GM.

Story on GM Canada’s largest vehicle launch in its history on Marketing Magazine.

Title: Sonic
Client: GM Canada
Director of Advertising:  Mike Speranzini
Advertising Manager: Jim Scott
Creative Agency: MacLaren McCann
Creative Directors: Frank Lepre, Joe Musico
Art Director: Arron Isaac
Writer: Natalie Greenspan
Agency Producer: Sarah Michener
Account Team: Kate McNevin, Gail Dhruv, Kristina Allinson

Production Company:  Holiday Films, Toronto
Director / Director of Photography: Neil Abramson
Executive Producers:  Josefina Nadurata, Derek Sewell
Line Producer: Kelly King

Editorial: Rooster
Editor: Mick Griffin
Post VFX: Track and Field
Music: Silent Joe
Track: Dollar in My Jukebox, Diana Salvatore

Title: Orlando
Client: GM Canada
Director of Advertising: Mike Speranzini
Advertising Manager: Jim Scott
Creative Agency: MacLaren McCann
Creative Directors: Frank Lepre, Joe Musico
Art Director: Vic Bath
Writer: Rana Chatterjee
Agency Producer: Sarah Michener
Account Team: Kate McNevin, Gail Dhruv, Kristina Allinson

Production Company: Holiday Films, Toronto
Director / Director of Photography: Neil Abramson
Executive Producers: Josefina Nadurata, Derek Sewell
Line Producer: Kelly KingEditorial: Bijou Editorial

Editor: Ross Birchall
Post VFX: The Vanity
Music: Silent Joe
Track: We Are Young, by Vassy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: